Virtually each social media platform has a “story” characteristic that requires the consumer to creatively sew collectively video and photograph clips, generally with music because the background sound. Virtually all of them are following within the footsteps of TikTok, the brand new child on the block that popularized this manner of sharing content material final yr. It is not uncommon for builders to make use of a number of social media platforms on the identical time and generally for various functions.

As Snapchat Highlight, Twitter Fleets, LinkedIn Tales, and extra started to materialize, it grew to become clear that creating authentic content material for every platform was going to be a chore, so recycling grew to become the brand new norm. In case you are an Instagram consumer, you will have positively seen Reels with a TikTok watermark. Nicely, Instagram sees them too, they usually’re doing one thing about it.

In a put up on Creators’ (how loyal to the model) Instagram account earlier this week, the platform made a delicate however crucial announcement amid greatest practices for the Reels tab.

“We have discovered lots by surveying our neighborhood and seeing how individuals work together with Featured Films. Folks inform us they need to see enjoyable, enjoyable, and attention-grabbing content material in locations just like the Reels tab, and we have gotten higher at recommending that,” they started.

“We have additionally heard that Reels with low video high quality (e.g. blurry attributable to low decision) or content material that’s visibly reused from different apps (e.g. incorporates logos or watermarks) make the Reels expertise much less satisfying. So we’re making that content material much less discoverable in locations just like the Reels tab.”

Whereas making a video for a number of platforms in all probability makes life lots simpler, it won’t be the neatest transfer in case your most important focus is Instagram. This is not Instagram’s most official announcement (most are often shared on the official Instagram weblog), however I would actually take their phrase for it, though we await extra particulars.

Alternatively, if you’re not utilizing Instagram as a platform on your inventive work, you’ll encounter much less blurry content material when scrolling the Reels tab.

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