Web searches for cabin crew jobs at long-haul airline Virgin Atlantic have skyrocketed after it lifted its ban on workers tattoos. Searches jumped 522 % on June 1, the day the airline grew to become the primary airline to permit seen tattoos for its workers.
The travelswiththecrew.com examine confirmed that on-line curiosity in jobs at Virgin Atlantic skyrocketed after Sir Richard Branson’s airline launched a brand new branding marketing campaign in Might that “inspired individuality”, adopted by the transfer enable seen physique artwork. Estelle Hollingsworth, Virgin Atlantic’s Chief Folks Officer, mentioned restrictions can be eased “per our give attention to inclusion and selling individuality”.
She added: “At Virgin Atlantic we would like everybody to be themselves and know they belong. Many individuals use tattoos to specific their distinctive identities, and our customer-facing and uniformed colleagues shouldn’t be omitted in the event that they select to take action.”
A spokesman for travelswiththecrew.com, which performed the examine, famous: “It could be right to say that the airline trade has been struggling because of the pandemic, however Virgin Atlantic’s transfer to permit seen tattoos has prompted a surge in curiosity in functions .
“This determination has resulted in preliminary success by producing a 522 % above common curiosity in jobs inside this airline and inspiring its workers to be themselves and have fun it. Will probably be fascinating to see how different airways react sooner or later.”
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